Privacy Policy

Last updated: May 27, 2026
This Privacy Policy describes how Royal Wellness USA ("we," "us," or "our") collects, uses, shares, and protects information about you when you visit royalwellnessusa.com (the "Site") or purchase our products. By using the Site, you agree to the practices described in this Policy.
If you do not agree with this Policy, please do not use the Site or our services.

1. Who We AreRoyal Wellness USA is a wellness and lifestyle company offering red light therapy and related products designed to support health, recovery, and overall well-being.
Business address: Royal Wellness USA 416 Mary Lindsay Polk Dr, Unit 508D Franklin, TN 37067 United States
Contact: info@royalwellnessusa.com
For privacy-specific questions, please use the subject line "Privacy Request."

2. Information We CollectWe collect information in three ways: information you provide directly, information collected automatically when you use the Site, and information we receive from third parties.

2.1 Information You ProvideWe collect personal information you submit when you:
  • Place an order: name, shipping and billing address, email address, phone number, and payment information (payment card details are entered on, and processed by, our third-party payment processors — we do not store full card numbers on our servers).
  • Create an account or subscribe to our newsletter: name, email address, and any preferences you indicate.
  • Contact us: name, email address, phone number, and the content of your message.
  • Take part in promotions, quizzes, surveys, or reviews: information you choose to provide in those contexts.
  • Apply for wholesale or business partnerships: business name, role, business address, and other commercial details.
2.2 Information Collected AutomaticallyWhen you visit the Site, we and our service providers automatically collect:
  • Device and browser information: IP address, device type, operating system, browser type and version, screen resolution, and language settings.
  • Usage information: pages viewed, time spent on pages, links clicked, search terms entered, referring website, and similar interaction data.
  • Location information: approximate location derived from your IP address (city / region / country level).
  • Cookies and similar technologies: see Section 5 below.
2.3 Information from Third PartiesWe may receive information about you from:
  • Payment processors (e.g., transaction confirmation, fraud signals).
  • Shipping carriers (e.g., delivery status).
  • Advertising and analytics partners (e.g., audience attributes, conversion data).
  • Social media platforms, if you interact with our content or sign in through a social account.
3. How We Use Your InformationWe use the information we collect to:
  • Process and fulfill your orders, including shipping, billing, returns, and warranty service.
  • Communicate with you about your orders, account, and customer service requests.
  • Send marketing emails about new products, promotions, and wellness content — only where you have opted in, and you can unsubscribe at any time.
  • Operate, improve, and personalize the Site and our products.
  • Detect, prevent, and address fraud, abuse, security incidents, and other harmful activity.
  • Comply with legal obligations, enforce our Terms of Service, and protect our rights and the rights of others.
  • With your consent, for any other purpose disclosed at the time of collection.
We do not use sensitive health information you may share in reviews or customer service messages for advertising purposes.
4. Legal Bases for Processing (EU / UK Residents)If you are located in the European Economic Area or the United Kingdom, we process your personal data under the following legal bases:
  • Performance of a contract — to process your order and provide our services.
  • Legitimate interests — to operate and improve our business, detect fraud, and conduct direct marketing where permitted by law.
  • Consent — for marketing communications, non-essential cookies, and any sensitive processing. You may withdraw consent at any time.
  • Legal obligation — to comply with tax, accounting, consumer protection, and other applicable laws.
5. Cookies and Tracking TechnologiesThe Site uses cookies, pixels, web beacons, and similar technologies. These help us operate the Site, remember your preferences, analyze traffic, and deliver relevant advertising.
We use the following categories:
  • Strictly necessary cookies — required for core Site functionality (e.g., cart, checkout, security). These cannot be disabled.
  • Performance and analytics cookies — help us understand how visitors use the Site (e.g., Google Analytics).
  • Functional cookies — remember your preferences (e.g., region, language).
  • Advertising and targeting cookies — used by us and our advertising partners (e.g., Meta Pixel, Google Ads) to show relevant ads on other websites and measure ad effectiveness.
You can manage cookies through your browser settings or the cookie banner on our Site. Disabling certain cookies may affect Site functionality.
To opt out of Google Analytics, you can install the Google Analytics Opt-out Browser Add-on. To opt out of interest-based advertising, visit optout.aboutads.info or youronlinechoices.eu.
6. How We Share Your InformationWe do not sell your personal information for money. We share information only in the following circumstances:
6.1 Service ProvidersWe share information with vendors who perform services on our behalf, including:
  • Payment processors (e.g., Stripe, PayPal) to process transactions.
  • Shipping and fulfillment partners (e.g., USPS, UPS, FedEx) to deliver your orders.
  • Email and marketing platforms (e.g., Klaviyo, Mailchimp) to send transactional and marketing communications.
  • Analytics providers (e.g., Google Analytics) to understand Site usage.
  • Advertising partners (e.g., Google, Meta) to deliver and measure advertising.
  • Customer support tools (e.g., live chat or helpdesk software) to assist with inquiries.
  • Website hosting and infrastructure providers (e.g., Tilda, content delivery networks).
These providers are contractually required to safeguard your information and use it only for the purposes we authorize.
6.2 Legal and Safety ReasonsWe may disclose information if required by law, court order, subpoena, or government request, or if we believe disclosure is necessary to protect the rights, safety, or property of Royal Wellness USA, our customers, or others.
6.3 Business TransfersIf we are involved in a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you and provide options where required by law.
6.4 With Your ConsentWe may share information for other purposes with your consent or at your direction.
6.5 Aggregated and De-identified DataWe may share aggregated or de-identified information that cannot reasonably be used to identify you for any purpose, including research, analytics, and marketing.
7. Your Rights and ChoicesYou have several choices about how your information is used:
  • Marketing emails: unsubscribe at any time using the link at the bottom of any marketing email, or by contacting us.
  • Account information: review and update your account details by logging in or contacting us.
  • Cookies: manage through your browser or our cookie banner (see Section 5).
7.1 California Residents (CCPA / CPRA)If you are a California resident, you have the right to:
  • Know what personal information we collect, use, disclose, and sell or share.
  • Access the specific pieces of personal information we have about you.
  • Delete personal information we have collected from you, subject to certain exceptions.
  • Correct inaccurate personal information.
  • Opt out of "sale" or "sharing" of personal information. We do not sell personal information for money. We do share information for cross-context behavioral advertising, which may be considered "sharing" under California law. You can opt out by clicking "Do Not Sell or Share My Personal Information" in our Site footer or by enabling the Global Privacy Control (GPC) signal in your browser.
  • Limit use of sensitive personal information.
  • Non-discrimination — we will not deny services or charge different prices because you exercised your privacy rights.
To exercise these rights, email us at info@royalwellnessusa.com with the subject line "California Privacy Request." We will verify your identity before responding. You may also designate an authorized agent to make requests on your behalf.
7.2 EU / UK / EEA Residents (GDPR)If you are located in the EU, UK, or EEA, you have the right to:
  • Access the personal data we hold about you.
  • Rectify inaccurate or incomplete data.
  • Erase your personal data ("right to be forgotten"), subject to certain exceptions.
  • Restrict processing of your personal data.
  • Object to processing based on legitimate interests, including for direct marketing.
  • Data portability — receive a copy of your data in a structured, machine-readable format.
  • Withdraw consent at any time, where processing is based on consent.
  • Lodge a complaint with your local data protection authority.
To exercise these rights, contact us at info@royalwellnessusa.com with the subject line "GDPR Request."
7.3 Other US State ResidentsResidents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with applicable privacy laws may have similar rights to access, correct, delete, and opt out of certain processing. To exercise these rights, contact us at info@royalwellnessusa.com.
8. Data RetentionWe retain your personal information for as long as necessary to:
  • Provide our products and services to you.
  • Comply with our legal, tax, accounting, and regulatory obligations (typically 7 years for transaction records).
  • Resolve disputes and enforce our agreements.
  • Maintain business records for legitimate purposes.
When information is no longer needed, we will delete or de-identify it in accordance with our retention practices.
9. SecurityWe use reasonable administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These include encryption in transit (HTTPS/TLS), access controls, and use of PCI-DSS compliant payment processors.
However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
10. International Data TransfersWe are based in the United States, and the information we collect is processed and stored in the United States and other countries where we or our service providers operate. These countries may have data protection laws different from those in your country.
For transfers from the EU, UK, or EEA to the United States, we rely on appropriate safeguards such as Standard Contractual Clauses or equivalent legal mechanisms.
11. Children's PrivacyThe Site is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us at info@royalwellnessusa.com and we will delete the information promptly.
12. Third-Party Websites and ServicesThe Site may contain links to third-party websites, plug-ins, and services that are not operated by us. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any information.
13. Health Information DisclaimerOur products are not intended to diagnose, treat, cure, or prevent any disease. Information you may share with us in reviews, customer service messages, or product questionnaires is used to provide better service and is not subject to HIPAA, as we are not a HIPAA-covered entity. If you have medical concerns, please consult a qualified healthcare professional.
14. Changes to This Privacy PolicyWe may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this Policy and, where appropriate, notify you by email or a notice on the Site.
Your continued use of the Site after any changes constitutes acceptance of the updated Policy.
15. Contact UsIf you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Email: info@royalwellnessusa.com Subject line: Privacy Request
Mailing address: Royal Wellness USA Attn: Privacy 416 Mary Lindsay Polk Dr, Unit 508D Franklin, TN 37067 United States
We aim to respond to all privacy requests within 30 days, or sooner where required by law.
Made on
Tilda